LinkedIn is a platform that brings together employees from a wide range of industries, whether they are lower-level employees, managers or business owners. Not only does it allow you to establish business relationships, but it can also serve as a place to promote your company’s activities online. For this reason, it is worth setting up a company profile on LinkedIn. However, in order to gain a wider customer base through LinkedIn, it must be managed in the right way. What do you need to bear in mind? Here are some tips.
Designing your LinkedIn profile
Once you have created a profile on LinkedIn, you should pay particular attention to its aesthetics. For this reason, it is advisable to include a background photo showing, for example, what the company does or the building of its headquarters. The avatar should depict the company’s logo. The two graphics must correspond, i.e. be in a similar style and colour scheme. Next, it is worth paying attention to the description of the company. This can focus not only on information about the company, but also on what it can offer potential customers. It is also a good idea to include hashtags and specialisations that will allow us to reach a wider range of potential customers.
When running a company profile, it is important to consider what our objective is and choose the right strategy based on this. The company’s communication should be consistent and tailored to the industry in which it operates. It is therefore a good idea for such activities to be handled by specialists who, on the one hand, are able to produce creative, valuable entries and interesting graphics, and, on the other hand, are well acquainted with the specifics of a particular sector and the requirements of potential customers. Photos, graphics, videos, documents and texts can be published on the LinkedIn company page.
Campaigns on LinkedIn
Today, more and more companies are using campaigns on LinkedIn to drive their profile. They allow you to increase your reach among decision-makers – building them much more accurately and quickly than manually. CRM systems allow you to plan and optimise your activities on this platform. They are very useful especially for networking. As is well known, this is a tedious and time-consuming process of sending and accepting invitations.
By using a special system, a company’s network can grow without employee involvement. Using such tools, we can also enlist the help of specialists who deal with the LinkedIn platform and plan expert content and graphics, publish and promote them.